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7th Seoul Film Festival
Seoul Net Festival > Next Stream > Web Works
The online promotion campaign of Beanpole International aims at optimizing delivery of messages, by transcending spatiotemporal boundaries of four major advertising media. Beanpole is a well-known brand in Korea and two global celebrities further increased the brand awareness by leading visitors to form a friendly and positive attitude toward the brand, and to feel Beanpole’s great leap forward to the future. In particular, the two stars were given characters, differently from the TV-CM, so as to make users feel like they are watching not an advertisement but a drama, focusing on emotional aspects of the renewed brand value.
Director : Euna Seol
Euna SEOL is a co-founder and creative director of the company PostVisual.com. Based in Seoul, the company specializes in digital campaigns for brands such as Nike, Samsung, LG, Pantech & Curitel, Hyundai-card, iriver and many more. She launched www.seoleuna.com in 1999, followed by PostVisual.com in the year 2000. Her private work, seoleuna.com, was invited to the 30th Rotterdam Film Festival and was selected in the 18th Sundance Film Festival for the Cine Online division. She has won numerous awards, including the Cannes cyber gold lion, NewYork festivals’ gold/silver medals, Clio Awards, London International Awards, Communication Arts Awards and Flash Forward Film Festival Winner in 2004 & 2005.
She also has been recognized as a design talent with potential to be a world leading designer who can promote Korean design excellence by the Government of the Repulblic of Korea in 2005.
